Our consumption patterns are threatening to outstrip Earth’s ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
by
nordend |
Categories:
energy | Tagged:
alternative-transportation,
behavior-change,
consumption-patterns,
conventional-marketing,
energy-efficiency,
invaluable-guide,
marketing-education,
public-awareness,
public-behavior,
social-marketing,
sustainable-future,
sweeping-changes |
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Local governments are increasingly caught between rising expectations that development initiatives be sustainable and the fact that more and more services are being downloaded to the municipal level. The third edition of this classic text offers practical suggestions and innovative solutions to a range of community problems—-including energy efficiency, transportation, land use, housing, waste reduction, recycling, air quality and governance. In clear language, with updated tools, initiatives and resources, a new preface and foreword, this sustainable practices resource is for both citizens and governments.
Mark Roseland is director of the Centre for Sustainable Community Development at Simon Fraser University in British Columbia. He lectures internationally and advises communities and governments.
Toward Sustainable Communities: Resources for Citizens and Their Governments
by
nordend |
Categories:
energy | Tagged:
air-quality,
british-columbia,
communities-resources,
development-initiatives,
energy-efficiency,
innovative-solutions,
local-governments,
mark-roseland,
rising-expectations,
sustainable-communities,
sustainable-practices,
transportation-land |
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